Religious Support Organization
Match Made in Heaven: 20-Year Partnership Flourishes
CLIENT
The organization was established in 1826 and has grown to serve the spiritual needs of more than one-half million Catholic Christians in and around St. Louis. They oversee/sponsor numerous social service agencies, Catholic grade schools and high schools, and nearly 200 parishes and missions. These initiatives are available to some two million people of every age, religion, and background.
PROBLEM, CHALLENGE, OPPORTUNITY
In the late 1980s, the Chief Development Officer for the organization developed a parish-based stewardship program to assist
St. Louis's 200+ Catholic churches in challenging parishioners to a fuller commitment in offering God their "time, talent, and treasure" through the Church.
Gabriel Group assisted with strategic planning for acquisition and renewal, graphic design and copywriting, audience segmentation, analytics, donor profiling, data processing, printing, and production.
Following years of successful results, Gabriel Group assisted the organization in marketing the program to dioceses across the U.S.
RESULT
Twenty years later, Gabriel Group continues its longstanding partnership with the organization and numerous affiliate agencies. Total pieces mailed annually for the St. Louis Catholic market today exceeds one million. Gabriel Group is also the turnkey data processing and production for a program that is the most successful effort of its kind nationwide.
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