Fundraising Process
It starts and ends with analytics
With a focus on designing and running comprehensive annual fund, midpoint donor, and planned giving campaigns, Gabriel Group provides the technology, experience and expertise to get you more from your fundraising dollars. From strategy and design to production and monitoring, Gabriel Group handles every aspect of your campaign.
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Step 1 - Analytics
Analytics are used to observe giving trends, evaluate the donor base, and provide the data for strategic development on an ongoing basis.
Step 2 - Strategy
Fundraising professionals analyze the data and use it to develop a comprehensive campaign strategy that typically includes direct mail and may include e-marketing and telemarketing.
Step 3 - Creative
Once the strategy is finalized our creative team goes to work designing the integrated components of the campaign, coordinating messaging through all solicitation and communication channels. For campaigns that involve e-marketing and/or telemarketing, we work with our strategic partners to integrate the message throughout all elements of the campaign.
Step 4 - Production
We utilize Gabriel Group's technology-based solutions to produce and prepare all elements of your campaign.
Step 5 - Analytics Review
As the campaign progresses, we continually monitor its performance and make adjustments to ensure it is performing in an optimal manner and maximizing donor response and revenue.
Contact Elsie Listrom, CFRE, online or call 314-743-5710 to discuss how Gabriel Group can help your organization. Ask if you qualify for a free AEGIS donor-base analysis.
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