“This easy to read fable takes a lighthearted look at the problems marketers often encounter with fulfillment, and the fulfillment checklist in the appendix is worth the download itself,” says Ron Walters, Vice President, Sales at Gabriel Group.
Bill Ziercher, Chairman of Gabriel Group shares insights, gained from more than 30 years in fundraising, in a free ebook available for download from Gabriel Group’s website.
As Executive Vice President of Fundraising, Pierson Gerritsen's primary role is to lead Gabriel Group's Fundraising team as they design and implement campaigns to significantly improve funding for their non-profit client base. Gerritsen joined Gabriel Group because his personal and professional values resonate with those of the company, including the rewarding challenge of helping non-profit organizations thrive.
“There are two ways to look at Digital Asset Management,” says Kyle Ziercher, Marketing Resource Advisor at Gabriel Group. “You can talk about technical aspects, which involves a lot of jargon. Or you can talk about the compelling benefits in down-to-earth terms. I chose the latter.”
Responsible marketing is not just about environmental responsibility. Good marketers realize they must be responsible on all fronts, using resources wisely to create profits, provide good products and services to consumers, promote stability and job satisfaction within their companies -- and yes, by all means, be responsible citizens of their communities and the planet.
The printing and direct mail industry has been hit hard with commoditization. So, what keeps some companies alive, while others are failing miserably and ultimately closing their doors?
Gabriel Group announces the latest results of their 2010 New Year “Thank You” Planned Giving mailing for The Salvation Army- Eastern Territory. The results show that the campaign has generated more than $1 million in planned gifts.
Gabriel Group announces that for the 2010 Holiday Season it has partnered with Bread and Water for Africa to donate an early childhood education center in Zambia.
Gabriel Group announces their recent Planned Giving mailing of 20,000 pieces for The Salvation Army- Midland Division generated 581 Planned Giving leads. That is a 2.91% lead response rate.
Gabriel Group announces their new mobile fundraising technology that can help nonprofits capture spur-of-the moment mobile donors and turn them into a loyal, responsive donor base.
Gabriel Group announces their sales team has added two new members: Kyle Ziercher as Market Resource Advisor and Kelsey Ruse as Sales & Marketing Assistant.
Marketers have a new set of problems every day. It's not a question of having the right tool, it's keeping the tool where it is easy to find, use and evaluate.
There are many lessons planned giving specialists can learn from walnut groves (especially
when they use solid planned giving research as a reality check).
High volume mailers and their production resources have been adversely affected by the economy and the growing popularity of digital media, but selective, highly targeted mailers continue to do well.
According to a survey done by Advertising Age for the United States Postal Service, many marketers are convinced that direct mail makes sense in a down market.
CFRE International has certified Renee Durnin as a Certified Fund Raising Executive (CFRE). Renee Durnin, Director of Non Profit Services for Gabriel Group joins over 5,000 professionals around the world who hold the CRFE designation.
