Multi-Channel
The whole is definitely greater than the sum of its parts
Multi-channel — or integrated — communication and solicitation campaigns are relatively new, though evolving quickly, and their success
is irrefutable.
Gabriel Group is at the forefront of this movement.
Working in tandem with vendor partners for telemarketing and e-marketing, Gabriel Group is creating integrated, multi-channel fundraising campaigns for annual fund, midpoint donors and planned giving prospecting. The results of these integrated campaigns are far surpassing the results of any one single solicitation vehicle.
Rather than viewing the three avenues of communications in isolation or as competition, we at Gabriel Group embrace, promote and facilitate integrated campaigns for our clients. We bring together all of the players — internally and externally — to create one message, one communications calendar and one multi-channel strategy focused on one goal ... to maximize response from your donors.
Our integrated campaigns are successful for several reasons.
- The organization is speaking with one voice through all communication channels.
- A series of cohesive, compelling messages are timed to support one another.
- Three solicitation vehicles allow contact with a wider range of prospects.
- The donor gets the message in the manner that works for them.
- One vehicle can support the other, i.e., go online and read more about it.
- Data gathered through one vehicle can be used to more effectively segment for future solicitations across all avenues.
- Our integrated approach provides a common communications calendar.
- Priorities from all departments with your organization can be more closely aligned.
Maecenas Foundation Example
This ven diagram illustrates the strength of Gabriel Group's integrated approach to donor solicitation.
Using actual client data, the Maecenas Foundation is a ficitious organization created to explain Gabriel Group's AEGIS Analysis process.
Its name is derived from Gaius Maecenas (74 B.C. - 8 B.C.), Roman Statesman and patron of arts and letters whose famous literary circle included Horace, Virgil and Propertius. He is recognized by many as the first philanthropist. Ask if you qualify for a free AEGIS donor-
base analysis.
The bottom line? A better bottom line!
Contact Elsie Listrom, CFRE, online or call 314-743-5710 to discuss how Gabriel Group can help your organization. Ask if you qualify for a free AEGIS donor-base analysis.
|
 |