Global Chemical Company
G3 Marketing Solutions Improves Marketing Spend by 25%-35% Annually
CLIENT
Our client has more than 6,800 employees in 35 countries, and specializes in brokering biochemical and organic chemical products to hospitals, universities, the government, and life sciences organizations for research purposes.
PROBLEM, CHALLENGE, OPPORTUNITY
Aware of the growing need for a fully automated system to order and ship tens of thousands of marketing materials to prospective customers on a weekly basis, the client approached Gabriel Group in 2001 with the challenge to help increase output and update procedures while saving time and money.
In its eight-year partnership with the client, Gabriel Group has innovated numerous solutions to meet the challenge, most recently adding Web-To-Print services known as G3 Marketing Solutions. Through G3, the company's sales employees access Gabriel Group's Web-To-Print URL through a link in their intranet system. Once there, they choose from a menu of web-driven service(s): print-on-demand, customization of documents, fulfillment, and/or digital delivery.
G3 customization offers 100+ templates from which employees can create and personalize their marketing document, with on-screen reviews and click-to-print. Pageflex even builds in automatic safeguards that protect corporate branding standards, thus saving the company time and money in oversight while assuring product consistency.
RESULT
Personalization and full color options with Gabriel Group's digital, on-demand print services is proven through research to increase response by 25% to 35%. The on-line "cafeteria style" services provide these corporate users flexibility and ease in choosing marketing materials from multiple platforms. Annually, Gabriel Group prints and delivers over 200,000 personalized pieces for the life science firm and fills over 78,000 orders for various types of literature.
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