At Gabriel Group, sophisticated analytics are at the heart of every direct mail fundraising strategy we develop. We use a variety of analytic tools to identify from your database those with the highest propensity and potential for becoming true "cause-related" donors, committed to the mission of your organization. We then develop strategic, targeted renewal and upgrade programs to move these donors up the giving pyramid without the use of expensive premiums.
Creating, implementing, and evaluating comprehensive annual giving campaigns is the hallmark of Gabriel Group's suite of fundraising services. However, our approach is quite different than that of our competition.
There's a lot of talk these days about midpoint donors, but who are they and where do you find them?
All of Gabriel Group's fundraising services are designed to move the donors up the giving pyramid to the point at which some will become prospects for significant major gifts.
With the largest transfer of wealth in American history right around the corner - $41 trillion between now and 2052 by most estimates - charitable organizations are sitting on a gold mine of opportunity.
Multi-channel - or integrated - communication and solicitation campaigns are relatively new, though evolving quickly, and their success
is irrefutable.