Fundraising Process

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Analytics

Focusing the lens on each donor

Gabriel Group uses an array of analytic tools to evaluate the current status of your development program so a strategic campaign - annual fund, midpoint donor or planned giving - can be tailored to your needs and and the needs of your donors.

AEGISSM Analytic Extractive Gift Information System
AEGIS uses your internal data to provide a picture of donor movement and quality during the past five years This includes:

  • Recency of giving
  • Frequency of giving
  • Monetary gift value
  • Gift source
  • Gift designation
AEGIS

It provides:

  • Acquisition and renewal trends by general audience category
  • Upgrade/downgrade reports
  • "Quality of donor" reports
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GabrielSmartSM
This innovative donor modeling, profiling and scoring tool uses the AEGIS analytics as a foundation and adds to this critical, external data elements to create a comprehensive portrait of each donor or prospect. Propensity and capacity for giving are revealed in three categories:

  • Annual and Midpoint
  • Major Gift
  • Planned Giving
gabgrSMART

Also within these categories, GabrielSmart will:

  • Assess likelihood to give to a particular type of appeal (foreign, domestic, etc ...)
  • Define the optimum gift array and/or target gift range
  • Identify current underachievers
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NSIDETM New Strategic Insights to Donor Expansion
NSIDE uses the information provided by AEGIS and GabrielSmart to systematically explore your current situation, action alternatives and potential outcomes by:

  • Identifying areas of greatest need
  • Clarifying goals
  • Assessing and recommending resource allocation
  • Prioritizing strategies
  • Creating a detailed plan for increasing ROI

*The Maecenas Foundation is a fictitious organization created to explain Gabriel Group's AEGIS Analysis process. Its name is derived from Gaius Maecenas (74 B.C. - 8 B.C.). Roman Statesman and patron of arts and letters, whose famous literary circle includes Horace, Virgil and Propertius. He is recognized by many as the first philanthropist.

Want the biggest bang for your fundraising buck?
Contact Elsie Listrom, CFRE, online or call 314-743-5710 to discuss how Gabriel Group can help
your organization. Ask if you qualify for a free AEGIS donor-base analysis.