GABRIEL GROUP CHAIRMAN WRITES THE BOOK ON RESPONSIBLE FUNDRAISING
"Responsible Fundraising is a fulfillment of our commitment to those who support us to be good, faithful, and yes, smart stewards," says Bill Ziercher, Chairman of Gabriel Group, a St. Louis company that produces fundraising results for a wide range of philanthropic groups.
"Building a solid Responsible Fundraising program is a win-win proposition. It can improve results, build morale among your staff, board and volunteers, and position your cause well in the eyes of the community, but most importantly, its good stewardship."
Ziercher shares insights like these, gained from more than 30 years in fundraising, in a free ebook available for download from Gabriel Group's website.
"I know that a lot of fundraisers are burning the candle at both ends, and therefore, even the 20 minutes or so it will take to read this book is a significant commitment of their most valuable resource." said Ziercher. "So, I have done my very best to give fundraisers the kind of ROI from their time that they would like to have from their fundraising communications when writing this book."
Gabriel Group, located in the St. Louis metro area, specializes in creating, producing and fulfilling productive marketing programs for a number of major fundraising groups as well as, international and local companies. It is a privately owned company with headquarters in Earth City.
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