Gabriel Group Expands Sales Organization As Marketing Resource Management Business Grows

Gabriel Group announces their sales team has added two new members: Kyle Ziercher as Marketing Resource Advisor and Kelsey Ruse as Sales & Marketing Assistant.

Kyle Ziercher comes to Gabriel Group from Cintas in Denver, where he was a top salesperson and earned president club status for one of the most respected sales organizations in the country. As a native of St. Charles, MO, he looks forward to returning to the St. Louis area to help Gabriel acquire new accounts and help clients benefit from services that will increase the return on their marketing spend.

Kelsey is a recent graduate from the University of Missouri's School of Journalism. She graduated with honors in December 2009, earning a degree in Strategic Communication with a Business Minor. She is eager to start her career at Gabriel Group where she will assist the marketing and sales teams.

Mike Weinberg, Senior Vice President, leads the sales organization and is excited about Gabriel's growing Marketing Resource Management business. Currently, Gabriel's G3 platform links the best-in-class web-based fulfillment with print-on-demand and digital asset management. "We're helping marketing executives significantly reduce costs and waste while quickly getting critical marketing materials deployed in the field - where they're needed to drive business. Coming from Cintas, Kyle understands the needs of large sales organizations and will be a great asset to Gabriel and our clients."

"New technology is providing companies the opportunity to protect their brand while allowing materials to be customized for different channels and audiences." One such advancement that has our clients buzzing is the iPad. "A large screen iPad-type device will accelerate clients' pushing capability in the field," says Weinberg. "Imagine a key account rep or dealer accessing an easy to use virtual library of marketing collateral on her iPad. She opens the piece she needs, customizes it for an important sales call, and then downloads a brand-compliant pdf right to her iPad to review with the customer! No wasted materials, no clerical help required from the marketing manager and a personalized piece created on the fly, almost without cost. It's a new world, and it's here."

Gabriel Group specializes in technology-based solutions for helping clients improve their marketing efficiency, including personalized direct mail campaigns, sales materials and campaign fulfillment. Its clients include major national nonprofit organizations, corporations, advertising agencies and casinos.