Gabriel Group Releases Plain Talk ebook on Digital Asset Management
"There are two ways to look at Digital Asset Management," says Kyle Ziercher, Marketing Resource Advisor at Gabriel Group. "You can talk about technical aspects, which involves a lot of jargon. Or you can talk about the compelling benefits in down-to-earth terms. I chose the latter."
The result is an ebook, Kyle's Plain American English Guide to Digital Asset Management, now available to marketers who want to understand the benefits and implications of good digital asset management solutions. These systems help marketing departments file, control, track and customize a full range of communications, from print ads and brochures to YouTube videos.
"The world of marketing communications has become much more complex in the last decade, and it's more important than ever that marketers know about the management solutions available to them," Ziercher continues. "These solutions are important to maintaining control of budget, time and quality."
The free ebook is available now on Gabriel Group's website.
Gabriel Group, located in the St. Louis metro area, specializes in creating, producing and fulfilling productive marketing programs for a number of international and local companies, as well as major fundraising groups. It is a privately owned company with headquarters in Earth City.
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