Gabriel Group's Chairman Writes the Book on Responsible Marketing
"Responsible marketing is not just about environmental responsibility," says Bill Ziercher, Chairman of Gabriel Group, the St. Louis marketing resource management firm.
"Good marketers realize they must be responsible on all fronts, using resources wisely to create profits, provide good products and services to consumers, promote stability and job satisfaction within their companies -- and yes, by all means, be responsible citizens of their communities and the planet."
Ziercher shares insights like these, gained from more than 30 years in marketing, in a free ebook available through download from Gabriel Group's website.
"I hope to stimulate marketing managers to think about least-waste marketing, using resources productively and with maximum efficiency." said Ziercher. "It's better for the bottom line and the better for the environment."
The book is available on Gabriel Group's website. "An ebook was a logical choice. It would be hard to find any vehicle that is more efficient and environmentally friendly," Ziercher points out.
Gabriel Group, located in the St. Louis metro area, specializes in creating, producing and fulfilling productive marketing programs for a number of international and local companies, as well as major fundraising groups. It is a privately owned company with headquarters in Earth City.
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